Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioral and targeting capabilities available.
Press Releases
Nick Johnson Takes on Expanded Role at Revenue Science
Increased Responsibilities Include Management and Oversight of All Publisher Sales
NEW YORK (October 25, 2004) — Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that Nick Johnson, formerly senior vice president of business development has been promoted to senior vice president of business development and general manager of account strategy.
Beginning immediately, Johnson's role within the company will expand to include management of Revenue Science's publisher sales teams and oversight of all publisher customer satisfaction issues. He will also continue to direct the company's revenue management team, supervise agency education and drive partnerships with advertising agencies and advertisers to capitalize on the growing demand for Revenue Science's behavioral targeting services.
"Nick's vast experience in online media, combined with his success in building a solid revenue management team since joining Revenue Science made this a logical and smooth transition," said Revenue Science's president and CEO, Bill Gossman.
Johnson, 37, who joined Revenue Science in February of 2004 from Lycos where he was national sales director, will continue to work out of the company's New York offices.
Paul Edelhertz, who was formerly responsible for publisher sales and oversight at Revenue Science is now focusing on new business strategies for the company.
About Revenue Science, Inc.
Revenue Science, Inc. is the leading provider of behaviorally targeted audiences for Web advertising. Revenue Science delivers the highest-quality audiences with the most effective reach, increasing revenue for publishers and efficiency for advertisers. The company makes behavioral targeting easy with Audience Search technology to enable custom campaigns on the fly, powerful inventory management tools, performance-based pricing that eliminates risk and the RAMPT full-service methodology. Clients are leading Web publishers including Edmunds.com, ESPN.com, Financial Times.com, KBB.com, MarketWatch.com, Reuters.com, The Wall Street Journal Online at WSJ.com, TheStreet.com, TVGuide.com, and Washingtonpost.Newsweek Interactive. Fortune 500 advertisers in the technology, telecommunications, healthcare, travel, and finance industries use behavioral targeting from Revenue Science. For more information, visit www.revenuescience.com.