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Scott Greenberg Joins Business Development Team at Revenue Science
NEW YORK (April 27, 2005) — Revenue Science, Inc., the global standard in behavioral targeting, announced today that Scott Greenberg has joined the company's Business Development team in New York.
Greenberg, most recently vice president, sales channel partnerships at WhenU, will be focused on developing partnerships between Revenue Science and its key publisher clients to help them deliver more relevant advertising through the company's industry-leading Audience Search™ technology. He will work out of the New York office and report to Nick Johnson, senior vice president of business development and general manager of account strategy.
"Scott has excellent experience in many aspects of online advertising, including specific experience in emerging advertising technologies, and will be a strong addition to the Revenue Science team," said Johnson. "He will be critical to helping us expand our industry relationships and manage our tremendous growth."
When Greenberg joined WhenU in 2003 he managed the company's national sales force, developed sales incentive programs, and drove new products including Consumer Interest Targeting ad units.
"Over the past few years, it became increasingly evident that behavioral targeting would be central to the future of online advertising, and I am very excited to be a part of that with Revenue Science," said Greenberg. "From its innovative products and world-class technology to its unparalleled client service and vision, Revenue Science is a proven leader and there is no better place to be as behavioral targeting is poised for exponential growth as advertisers continue to bring offline dollars online."
Prior to WhenU, Greenberg was an independent consultant, working with clients including Yahoo! Internet Life magazine where he developed premium ad packages, and held the position of vice president of corporate development at Phase2Media. Greenberg earned an M.B.A. from the Wharton School of Business.
About Revenue Science, Inc.
Revenue Science, Inc. is the global standard in behavioral targeting. Revenue Science delivers the highest-quality audiences with the most effective reach online, increasing revenue for publishers and efficiency for advertisers. The company makes behavioral targeting easy with Audience Search™ technology to enable custom campaigns on the fly, powerful inventory management tools, and performance-based pricing that eliminates risk. Clients are leading Web publishers including Edmunds.com, ESPN.com, FT.com, KBB.com, MarketWatch.com, Reuters.com, The Wall Street Journal Online at WSJ.com, TheStreet.com, and Washingtonpost.Newsweek Interactive. Fortune 500 advertisers in the automotive, technology, telecommunications, healthcare, travel, and finance industries use behavioral targeting from Revenue Science. For more information, visit www.revenuescience.com.