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Revenue Science Comes to UK; Leading Behavioural Targeting Company Signs Six Major UK Publishers

Hires UK Managing Director to Manage Unprecedented Demand for Behavioural Targeting from Publishers and Advertisers

LONDON (January 26, 2006) — Revenue Science, the global standard in behavioural targeting, announced today that Richard Foster has joined the company as UK managing director. Starting immediately, Foster will be responsible for working with Revenue Science's UK publisher base to meet the unprecedented demand for the company's behavioural targeting solutions from online advertising agencies and UK advertisers. He is also expected to imminently announce new distribution agreements with other leading online publishers.

"Richard is the ideal candidate to build on the leadership position we have already established for behavioural targeting in the UK with blue-chip clients such as FT.com, The Guardian, Associated New Media, News International, Reuters and Wanadoo," said Nick Johnson, senior vice president of business development and general manager for account strategy for Revenue Science. "Richard's extensive expertise in online and traditional media will be indispensable as we continue to grow our presence in the UK, Europe and across the globe."

Foster comes to Revenue Science with many years of experience in UK digital media including lengthy stints as commercial director for Excite UK and, most recently, for 24/7 Real Media where he set the overall marketing and commercial strategy and led the new business development teams.

"I accepted this position with a great deal of excitement after seeing the impact that Revenue Science has already had in the UK and the respect they are given by publishers and agencies," said Foster. "I look forward to strengthening Revenue Science's stellar reputation and being an active part of the company's tremendous growth."

According to Johnson, since beginning work with UK publishers in the spring of 2005, the overwhelming demand for Revenue Science's solutions necessitated an experienced professional in the UK. Additional personnel will be recruited as necessary to support the business.

"Since becoming one of the first UK media companies to offer behavioural targeting, we have seen interest from advertisers escalate rapidly and Revenue Science has been instrumental in helping us manage this growth," said Tristan Leaver, head of business development for Guardian Unlimited. "Working with Revenue Science has been a great experience and we're happy to have someone on the ground here in the UK as the relationship grows."

According to industry experts, after two years of steady progress, 2006 will see behavioural targeting really explode. "Revenue Science is a company that is not only at the forefront of behavioural targeting technology, but is also driving global adoption by publishers and advertisers," said Anthony Rhind, chief strategy officer at Media Contacts. "I expect that Revenue Science will continue to be central to the expansion of behavioural targeting as it becomes increasingly important in an age of fragmented digital media & advertising sensitive consumers."

About Revenue Science, Inc.

Revenue Science Inc. owns and operates the leading behavioral targeting marketplace, connecting marketers to interested audiences online, and enabling media companies to increase revenue opportunities while creating a better user experience. Revenue Science's clients include Fortune 500 advertisers and premium media properties such as The Wall Street Journal Online at WSJ.com, ESPN.com, Associated New Media, FT.com, Reuters, WashingtonPost.Newsweek Interactive and others. For more information, visit www.revenuescience.com.

For Revenue Science, Inc.:
Tom Faust
Stanton Crenshaw Communications
212.780.1900 x513
tom@stantoncrenshaw.com

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