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Search Marketers see Powerful Results from Revenue Science Search Re-Targeting™

Program Cuts Customer Acquisitions Costs by 40 Percentwithout Risk of Click Fraud for Advertisers

NEW YORK (August 7, 2006) — Revenue Science, the leader in behavioral targeting for brand and search advertising, today announced that its Search Re-Targeting™ program that enables advertisers to connect with past site visitors has delivered powerful results for more than 70 advertisers who have participated in the program since its introduction this spring. The company says it is on track to reach 150 advertisers by the end of 2006. A demo is available at http://www.revenuescience.com/demo/startnow.html.

Search Re-Targeting™ increases the value of search advertising campaigns by re-messaging to consumers who have clicked on search ads across a network of hundreds of Revenue Science Web sites, with access to 30 billion impressions per month. Marketers pay only for ads that are clicked on. In addition ads are shown only to a pre-qualified audience so there is no risk of click fraud.

Hartland Ross, President and CEO of the interactive agency eBridge said advertisers who took part in the pilot program saw cost per acquisition drop by almost 40 percent. “The Revenue Science Search Re-Targeting™ Program gave us a compelling new offering to recommend to clients as part of an integrated search media plan. Our clients are really interested once they see how effective the program is at maximizing dollars spent on paid search,” he said.

Revenue Science Search Re-Targeting™ is unique as it offers the only retargeting technology based on the actual keywords and phrases searched, as well as the search engine used, giving advertisers greater ownership of the search audiences they pay for.

“Since less than 25% of purchases happen on the day of a search, it makes sense to continue to market to an interested person after their initial search,” said Omar Tawakol, chief marketing officer at Revenue Science. “We fully expect that Search Re-Targeting™ will quickly become a standard for search marketers.”

About Revenue Science, Inc.

Revenue Science is the leader in behavioral targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world’s top brand advertisers and premium media properties. Revenue Science serves more behaviorally targeted ads than any other company in the world. For more information, visit www.revenuescience.com.

For Revenue Science, Inc.:
Tom Faust
Stanton Crenshaw Communications
212.780.1900 x513
tom@stantoncrenshaw.com

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