Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioral and targeting capabilities available.
Press Releases
Telegraph Group to Use Behavioral Targeting from Global Leader Revenue Science
Behavioral Targeting Extension Program Increases Available Inventory
NEW YORK (September 6, 2006) — Revenue Science, Inc., the leader in behavioral targeting for brand and search advertising, announced today that The Telegraph Group Limited has selected the company to provide its industry-leading behavioral targeting capabilities across telegraph.co.uk, Web site of major UK newspaper The Daily Telegraph. Telegraph.co.uk has one of the largest measured audiences online and adding Revenue Science’s behavioral targeting capabilities will enable marketers to accurately target high-value readers who are interested in their brands.
Telegraph Group is also participating in Revenue Science’s Behavioral Targeting Extension program, which will allow the company to deliver advertisements to readers not only on its own site, but across the Revenue Science Network, representing thousands of premium publisher sites on the Web. The Behavioral Targeting Extension program eliminates inventory concerns for advertisers, regardless of campaign size.
“Behavioral targeting creates new possibilities for our advertisers, and aligns them more closely with an interested, receptive audience, while at the same time heightening the return on their investment,” said Ken Breen, print & online sales director for The Telegraph Group Limited. “Revenue Science’s technology will let our advertisers deliver their campaigns directly to specific segments of our 6.4 million unique users—no matter what page of our site they are on. This new resource furthers our commitment to our advertisers, and is in keeping with our new approach to refining and improving our online offering.”
“We are excited to work with an innovative company like the Telegraph that wants to implement the latest technologies to drive business results," said Richard Foster, UK managing director for Revenue Science. "UK advertisers and agencies have rapidly integrated behavioral targeting into their media strategies so this agreement can only increase the stature of a premium media property like telegraph.co.uk.”
About Telegraph Group Limited
Telegraph Group Limited is a newspaper publisher, which publishes The Daily Telegraph, The Sunday Telegraph, telegraph.co.uk and The Weekly Telegraph. This is a wholly owned subsidiary of Press Holdings Limited.
About Revenue Science, Inc.
Revenue Science is the leader in behavioral targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world’s top brand advertisers and premium media properties. Revenue Science serves more behaviorally targeted ads than any other company in the world. For more information, visit www.revenuescience.com.
For Revenue Science, Inc.:
Tom Faust
Stanton Crenshaw Communications
212.780.1900 x513
tom@stantoncrenshaw.com