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Behavioral Targeting Leader Revenue Science Names Jeff Hirsch Senior Vice President and General Manager, Behavioral Targeting Network

NEW YORK (September 19, 2006) — Revenue Science, Inc., the leader in behavioral targeting for brand and search advertising, today announced that online advertising veteran Jeff Hirsch has joined the company in the position of senior vice president and general manager of its behavioral targeting network. Hirsch will oversee all development of new advertiser offerings and publisher network relationships. He will report to president and CEO Bill Gossman.

“With his experience in the online advertising world and direct knowledge of the ad network model from his tenure at both ValueClick and Fastclick, Jeff is the perfect person to bring our specialized network offering to the next level at a time when demand is at its all-time high,” said Bill Gossman. “Jeff is an important addition for Revenue Science and I’m confident he will have an immediate, positive impact on the company.”

Hirsch comes to Revenue Science from ValueClick where, as senior vice president of business development, he was responsible for strengthening and expanding the company’s publisher networks. Prior to that, he held the position of chief revenue officer of Fastclick.com, Inc. where, for more than four years, his responsibilities included managing all sales, business development and marketing activities. Hirsch also served a stint as vice president of business development at pre-IPO ValueClick in 1999 and prior to that was a founder of software company Xymox Systems which, under his leadership, made the 1993 Inc. 500’s list of fastest growing private companies.

“Bill Gossman and the Revenue Science team are passionate about building on their success as the leaders in behavioral targeting for search and brand advertising, and creating the next generation of behavioral targeting services,” said Hirsch. “I am extremely excited about driving Revenue Science’s best-in-class technology and service combination to deliver maximum value to publishers and advertisers.”

About Revenue Science, Inc.

Revenue Science is the leader in behavioral targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world’s top brand advertisers and premium media properties. Revenue Science serves more behaviorally targeted ads than any other company in the world. For more information, visit www.revenuescience.com.

For Revenue Science, Inc.:
Tom Faust
Stanton Crenshaw Communications
212.780.1900 x513
tom@stantoncrenshaw.com

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