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Press Releases
Revenue Science Partners with Advertising.com to Extend Behaviourally-Targeted Inventory for UK Publishers
Guardian Unlimited Praises New Network Extension Offering
LONDON and NEW YORK (September 26, 2006) — Revenue Science, Inc., the leader in behavioural targeting for brand and search advertising, today announces a partnership with Advertising.com UK that will bring unprecedented reach to behavioural targeting in the UK. The agreement will enable advertisers buying audience segments from Revenue Science’s UK publisher base to deliver advertisements to behaviourally targeted audiences across the Advertising.com UK network (reaching nearly 25 million unique users, representing 84 per cent of the UK internet population).
“Our publishers have been inundated by advertisers with behaviourally targeted campaigns, to the point where our publishers need more inventory for a wide variety of audience segments,” said Richard Foster, managing director of Revenue Science UK. “By working with Advertising.com UK, we can help publishers meet this demand by leveraging the largest network in the UK while maintaining the value and ownership of their audiences and preserving advertiser relationships.”
Revenue Science has had great success with its network extension program in the United States for over a year.
“We are pleased to partner with Revenue Science and take behavioural targeting in the UK to the next level,” said Michael Peralta, managing director for Advertising.com UK. “Now publishers can benefit from the combined power of the global leader in behavioural targeting and the UK’s leading advertising network.”
Guardian Unlimited, a Revenue Science client since May 2005, has already committed to participating in the program, saying it could not have come at a better time.
“More and more advertisers are including behavioural targeting as part of their strategy. This is especially true in high-value categories including technology, automotive, travel and personal finance, where we regularly sell out of targeted impressions,” said Tristan Leaver, Head of business development at Guardian Unlimited. “The network extension program eliminates that limitation by allowing our advertisers to reach their targeted Guardian Unlimited audiences on our own site, and across the Advertising.com network.”
About Advertising.com
Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. Advertising.com is a wholly-owned subsidiary of America Online, Inc. For more information, contact us online at http://www.uk.advertising.com or call 020 7092 2000.
About Revenue Science, Inc.
Revenue Science is the leader in behavioural targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviourally targeted solutions to the world’s top brand advertisers and premium media properties. With clients including the Financial Times, Guardian, Times Online, Telegraph, Orange, Reuters, Daily Mail, The Sun, Wall Street Journal Online at WSJ.com, WashingtonPost.Newsweek Interactive and Fox News, Revenue Science provides more behaviourally targeted ads than any other company. For more information, visit www.revenuescience.com/uk.
For Revenue Science, Inc.:
Tom Faust
Stanton Crenshaw Communications
212.780.1900 x513
tom@stantoncrenshaw.com