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Misty Gibbs Joins Revenue Science as Vice President of Sales for Behavioral Targeting Network
NEW YORK (November 1, 2006) — Revenue Science, Inc., the leader in behavioral targeting for brand and direct response advertising, today announced that Misty Gibbs has joined the company as vice president of sales for the Revenue Science Network. Gibbs will be responsible for overseeing all sales and account management functions related to advertisers participating in the network. She will report to Jeff Hirsch, senior vice president and general manager of the behavioral targeting network.
“Misty has a distinguished career in leading network sales programs, and will be a great addition to Revenue Science as we continue to expand our network offering and keep pace with rising demand,” said Hirsch.
Gibbs brings more than seven years of online advertising experience to this role. Immediately prior to Revenue Science, Gibbs held the position of director of strategic national accounts at ValueClick Media where her responsibilities included establishing relationships with large brand and top online marketers.
Previous to her position with ValueClick, she served as vice president of sales for Fastclick.com. Gibbs has also held various senior sales roles at WebSideStory, a leading web analytics company and pre-IPO ValueClick, Inc. Gibbs holds a bachelor’s degree in accounting from Florida State University.
“Revenue Science has developed a behavioral targeting network that is not only powerful, but easy to use,” Gibbs said. “I look forward to helping advertisers leverage this great resource as an essential part of their marketing strategies.”
About Revenue Science, Inc.
Revenue Science is the leader in behavioral targeting for brand and direct response advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world's top brand advertisers and premium media properties. With clients like The Wall Street Journal Online at WSJ.com, ESPN.com, KelleyBlueBook.com, The Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, visit www.revenuescience.com.
For Misty Gibbs:
mistyg@revenuescience.com
For Revenue Science, Inc.:
Tom Faust
Stanton Crenshaw Communications
212.780.1900 x513
tom@stantoncrenshaw.com