Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioral and targeting capabilities available.
Press Releases
Media Run Selects Market Leader Revenue Science for Behavioral Targeting
NEW YORK (February 22, 2007) — Revenue Science, Inc., the global standard for behavioral targeting advertising, announced today that it has been selected to provide its industry-leading behavioral targeting platform across Media Run’s expansive UK AdNetwork and its premium site representation service, MR2. The Media Run AdNetwork represents approximately 40 UK websites, including premium brands such as Universal Music and Where Are You Now (WAYN).
“Media Run is delighted to be working with Revenue Science. Their behavioral targeting technology is the best I’ve seen in the market, and it makes sense to partner with the UK’s biggest provider,” said John Cole, Media Run managing director. “The premium sites that we represent are always looking for new ways to deliver their high-value audiences to advertisers and are excited to see the endless possibilities behavioral targeting provides.”
Media Run will also participate in the Revenue Science Inventory Extension™ program, which enables advertisers to reach users not only on sites in the Media Run portfolio, but across other properties working on the Revenue Science platform as well. The Revenue Science platform currently reaches nearly 25 million unique users in the UK.
The addition of Media Run reinforces Revenue Science’s position as the market-leader for behavioral targeting in the UK. The company already works with top web brands including Guardian Unlimited, The Telegraph Group, FT.com, Associated Northcliffe Digital, The Sun, TimesOnline and Orange, among others.
“Media Run brings great new brands to our roster of UK clients and will really allow us to showcase the tremendous value we deliver to direct response advertisers,” said Richard Foster, managing director, Revenue Science UK. “We’re confident that the rapid adoption and great success we’ve experienced in the UK will continue with Media Run’s advertisers.”
About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages more than 1 billion behaviors a day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, NikkeiNet, The Guardian.co.uk, Reuters.com, Univison.com, WashingtonPost.Newsweek Interactive, and Wall Street Journal Digital. Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.
About Media Run
Media Run was established in 2003 and is one of the fastest growing international online sales agencies. Services include AdNetwork, Site Representation and Natural Search. The company’s growing client list includes Hotels.com, Opodo, Air France, Direct Line, Expedia, 02, Orange, the AA, Privilege Insurance, Apple, Nintendo and Cancer Research..
About MR2
MR2 launched in June 2006 as the Premium site representation agency of leading online advertising house Media Run. The agency specialises in creating and delivering bespoke campaigns to build brand equity..
For Revenue Science, Inc:
Tom Faust
Stanton Crenshaw Communications
212.780.1900 x513
tom@stantoncrenshaw.com
Media Run / MR2 Press information:
Rowen Ward
Born PR
rowen@bornpr.com
020.8878.0777 or 0785.581.4937