Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioral and targeting capabilities available.
Press Releases
Revenue Science Leads Behavioral Targeting Growth in UK and Europe
Market for Powerful Technology Maturing Under Revenue Science’s Guidance
NEW YORK (May 31, 2007) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced that the company has seen tremendous growth in the European market with a more than 300% increase of behavioural targeting impressions from Q1 2006 to Q1 2007. Additionally, the number of unique behaviourally targeted campaigns grew from 75 in Q1 2006 to almost 200 in Q1 2007. With Revenue Science’s leadership, behavioural targeting is proving to be a compelling element in agencies’ media plans and is developing faster in Europe than it did in the United States or Japan.
Revenue Science’s presence in the UK began with FT.com in Q1 2004 and today many of the UK’s largest publisher sites, such as The Guardian, The Sun, and The Telegraph employ Revenue Science’s industry-leading behavioural targeting platform. The company’s reach to the rest of Europe has proven to be just as impressive with the addition of many new partners.
“Revenue Science and its European clients are proving that behavioral targeting is a powerful solution for online advertising, no matter where on the globe you’re located,” said Jeremy Mason, director of client services, Europe for Revenue Science. “We brought behavioral targeting to the UK, we’re making positive strides in the rest of Europe, and we look forward to continuing our growth throughout the world.”
As in the United States, the strongest behavioral categories in Europe are Financial, Travel, and Auto. However, Revenue Science has also seen solid growth in niche categories like Green/Environmental issues, Real Estate, Education, Recruitment, Technology and B2B. European agencies having difficulty finding distribution for these hard-to-reach audiences are using behavioral targeting to effectively zero-in on the right people at the right time.
Many agencies and marketers are capitalizing on Revenue Science’s best-in-class targeting capabilities—such as the ability to create customized audiences based on content read at the world level, IP Targeting, and keyword searches—for more sophisticated campaigns.
“We have worked with Revenue Science for almost two years and have enjoyed tremendous success across a wide range of campaigns,” said Gary Cole, Head of Online Sales, Telegraph. “Revenue Science’s targeting platform has taken a central role in our media planning, their service model is excellent and we look forward to integrating the numerous behavioral targeting innovations that Revenue Science brings to the European market”
About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages more than 1 billion behaviors a day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, NikkeiNet, The Guardian.co.uk, Reuters.com, Univison.com, WashingtonPost.Newsweek Interactive, and Wall Street Journal Digital. Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.
For Revenue Science, Inc:
Josh Sternberg
Stanton Crenshaw Communications
646.502.3570
jsternberg@stantoncrenshaw.com