Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioural and targeting capabilities available.
Case Studies
Behavioural targeting works! Our advertiser case studies show you how behavioural targeting from Revenue Science has produced results in the real world.
Automotive
A leading Northwest high-end auto franchise wanted to drive traffic to their site to increase online leads.
Revenue Science delivered banner ads to prospects who previously visited the Web site and then surfed to another site on the Revenue Science Targeting Marketplace™. Users were 20 times more likely to click on the targeted ads.
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Finance
Financial Times’ FT.com employed behavioural targeting in an online campaign for NTT DoCoMo, with positive results.
The Results: The behavioural targeting portion of the campaign generated significantly better results than run-of-site ads. Awareness increased as much as 193% in behaviourally targeted audiences compared to run-of-site audiences, and positive brand perceptions as much as 83%.
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Manufacturing
An international oil manufacturer used behavioural targeting on Guardian.co.uk to help educate consumers about how to reduce CO2 emissions.
The Results: Not only was behavioural targeting advertising found to be more effective than run of site at reaching citizens who are "very concerned" about the impact of vehicle CO2 transmissions on the environment, but conversions were much higher as well.
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Retail
A leading interactive advertising agency looked to implement an advertising program that would increase a nationwide bridal retailer's conversion rate and drive visitors back to the site, creating a second chance for sales.
The Results: In the month of February 2007, re-targeting delivered more than 40,000 people back to the retailer's site and achieved an astounding conversion rate of 15%—with a one-day conversion rate high of 33%.
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Technology
eBridge Marketing Solutions used Revenue Science Search Re-Targeting™ to improve its clients' search marketing campaigns.
The Results: eBridge has seen a nearly 40% reduction in CPA for these advertisers, helping clients extend their search dollars. The results were so impressive that 100% of participating advertisers renewed the program, and eBridge expanded program adoption among other clients.
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Travel
An agency representing one of the largest and most successful lodging franchisors selected behavioural targeting leader Revenue Science to help them increase hotel bookings and boost revenue.
The Results: The campaign delivered an astonishing 70,000 conversions! In addition, Revenue Science met the agency's cost goals by achieving a return on investment (ROI) of 72 percent above the campaign average and delivering a cost per booking of 50 percent lower than the campaign average. In fact, Revenue Science delivered 25 percent of all campaign bookings. The hotel chain saw an amazing increase in booked hotel rooms and the agency couldn't be more satisfied with the results.
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American Airlines used Revenue Science targeting to reach a greater percentage of their key target audience.
The Results: The overall campaign audience composition of business travelers was improved by 115%. The brand-metric scores for targeted business travelers increased as much as 218%. And the campaign was 43% less expensive when targeting heavy business travelers.