Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioural and targeting capabilities available.
Press Releases
Revenue Science, Inc. and Trafficmac Enter Partnership to Streamline Inventory Management in Behavioural Targeting
New York (August 31, 2004) — Revenue Science, the leading provider of behavioural targeting for online advertising, and Trafficmac, the leading provider of ad operations software, technology and outsourcing services, announced today that they have entered a partnership to develop advanced tools to manage inventory for behaviourally-targeted campaigns.
The two companies plan to integrate Revenue Science's Audience SearchT service - which enables publishers to find, validate and deliver high-quality audience segments to advertisers using word level search capabilities—with Trafficmac's Queue Management System. The integration will make it even easier for ad sales professionals to incorporate Revenue Science audience segments into sales proposals in Trafficmac. By working together, Revenue Science and Trafficmac will dramatically simplify the process of identifying available inventory for behaviourally targeted campaigns.
"We're looking forward to working with Trafficmac as we develop more tools for our advertiser and publisher partners," said Bill Gossman, President and CEO of Revenue Science. "Working with Trafficmac should enable us to deliver ever-greater value to our clients."
"We're very excited to work with Revenue Science to develop tools designed to make inventory management for behaviourally-targeted campaigns work more efficiently for publisher partners," said Michael Leo, Trafficmac's CEO. "We anticipate this partnership will help Revenue Science generate even more revenue for its publisher customers through enhanced inventory management. In addition, the synergies between our companies will help both businesses grow."
About Revenue Science, Inc.
Revenue Science, Inc. is the leader in behavioural targeting for Web advertising. Revenue Science grows ad revenue for Web media publishers by finding, evaluating, and delivering customized Web audience segments that represent prime customer targets for advertisers. Revenue Science audience segments are delivered on-demand, over the Internet, and priced on an exclusive performance driven basis that completely eliminates risk for customers. The company's primary clients are leading Web publishers including The Wall Street Journal Online at WSJ.com, Marketwatch.com, Reuters.com FinancialTimes.com, Edmunds.com, ESPN.com, and Kelley Blue Book; and advertisers include Fortune 500 companies from technology, telecommunications, healthcare, travel, finance and many other industries. For more information, visit www.revenuescience.com.
About Trafficmac
Trafficmac enables interactive publishers to meet the demands of an increasingly dynamic Internet marketplace, and simply improve their bottom lines, by providing expert management of ad operations through their industry-leading technology and truly obsessive service. Trafficmac's flagship subscription-based software—Queue Management System (QMS)—automates the entire ad operations process, from insertion order through trafficking, campaign optimization through CRM, with sales force automation built in. Headquartered in New York City with its International base in London and offices around the world, Trafficmac provides a full range of outsourced ad operations to many of the world's leading media companies including The Wall Street Journal, The Economist, WPP, Beyond Interactive and MSN. For more information, please visit: www.trafficmac.com.