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Dennis Digital, the Interactive Division for Maxim, Stuff, Blender, and The Week Magazines, Selects Revenue Science Behavioural Targeting
Behavioural Targeting to Help Marketers Further Connect with Coveted Readership
NEW YORK (December 7, 2005) — Revenue Science, the global standard in behavioural targeting, announced today that it has been selected by Dennis Digital to provide behavioural targeting across its behaviour-rich men's lifestyle properties.
"We are excited to have another great solution to offer our advertising clients who are looking to develop an even deeper relationship with our highly coveted Male, 18-34 year old consumer," said Steven Rosenblatt, National Advertising Director, Dennis Digital. "Working with Revenue Science's behavioural targeting product will further allow us to provide yet another customized targeting solution for our advertisers."
By making its readership available through audience segments such as Gamers, Auto Enthusiasts and Gadget Gurus, Dennis Digital will allow its advertisers to simply and accurately target distinct groups within its network of sites, and create new opportunities when premium inventory is in short supply.
"We are pleased to be partnering with a major media company like Dennis that has a visionary, innovative approach to its online properties," said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. "By implementing our behavioural targeting service, we will help Dennis Digital extend its ability to reach its highly-valued and sought-after audience and deliver even greater value to its advertisers."
About Dennis Publishing
Dennis Publishing, Inc. is a media company that publishes the two most successful modern men's lifestyle magazines in America—Maxim (2.5 million rate base) and Stuff (1.3 million rate base)—along with general interest music magazine Blender (Advertising Age's Launch of the Year), and The Week, a compilation of the week's most important domestic and international news. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.
About Revenue Science, Inc.
Revenue Science Inc. owns and operates the leading behavioural targeting marketplace, connecting marketers to interested audiences online, and enabling media companies to increase revenue opportunities while creating a better user experience. Revenue Science's clients include Fortune 500 advertisers and premium media properties such as The Wall Street Journal Online at WSJ.com, ESPN.com, Jumpstart Automotive Media, and others. For more information, visit www.revenuescience.com.