Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioural and targeting capabilities available.
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Sales Veterans Join Leading Behavioural Targeting Company Revenue Science
Revenue Science Increases Team to Help Manage Explosive Demand for its Behavioural Targeting Services
NEW YORK (March 14, 2006) — Revenue Science, Inc., the global standard in behavioural targeting, announced today that Tara Greeley and Jonathan Penn have joined the company's revenue management team. These are new positions created to manage Revenue Science's ongoing, rapid growth. Both will work out of the New York headquarters and report to Kevin McGurn, director of revenue management.
Tara Greeley's extensive range of advertising and media experience spans the agency and sales side, working in both offline and online media. Her experience includes CNN and CNN Interactive, The Hotel Networks and, most recently, Hallmark Channel. On the agency side, she worked at Ogilvy & Mather's National Broadcast Group, and moved on to MediaEdge:cia where she worked on the AT&T account. While there, Tara's responsibilities included national and international buying, cross platform integration and brand manager on 1-800-CALL-ATT.
Jonathan Penn has been in the online media business for more than seven years and has a deep range of sales experience from his time at Doubleclick, eXact advertising, Brightclick and, most recently, Microsoft's MSN. For MSN, he managed major financial services accounts including TD Waterhouse, ING Direct, GEICO and MetLife. Jonathan has forged deep relationships with leading Fortune 500 companies and interactive agencies, and has been an evangelist for behavioural targeting since its online infancy.
"The portion of advertising dollars spent on behavioural targeting continues to increase and we need experienced people like Tara and Jonathan to help agencies and advertisers put those dollars to work in the best way possible," said McGurn. "The experience and relationships they bring will enable them to make an immediate impact in a period of significant growth for our company."
About Revenue Science, Inc.
Revenue Science is the only online advertising leader with the science, service and scale that make behaviourally targeted advertising easy to buy and sell. The Revenue Science Behavioural Targeting Marketplace™ connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviourally targeted solutions to the world's top brand advertisers and premium media properties. With clients like The Wall Street Journal Online at WSJ.com, ESPN.com, KelleyBlueBook.com, Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviourally targeted ads than any other company. For more information, visit www.revenuescience.com.