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Carrie Schwartz Joins Revenue Science
Behavioural Targeting Leader Adds New Channel Manager Due to Growing Demand
NEW YORK (June 6, 2006) — Revenue Science, the leader in behavioural targeting for brand and search advertising, announced today that Carrie Schwartz has joined as a channel manager to help manage high demand for the company's offerings as spending on behavioural targeting continues to grow. Working out of the New York headquarters, she will report to Aaron Dalin, director of channel management.
Schwartz will be responsible for managing and growing relationships with publisher customers. Prior to joining Revenue Science, she was manager of sales solutions at iVillage, where she coordinated the production and delivery of multiple, concurrent online marketing campaigns and served as the liaison between the account managers, agencies, clients, and the production staff.
Schwartz was previously an independent consultant, doing work for firms including Deloitte Touche Tohmatsu and was also employed at BKG Properties as a project director and analyst.
"Carrie's media experience will be a great asset to the team," said Dalin, "She will play an important role in building on our position as the global behavioural targeting leader."
About Revenue Science, Inc.
Revenue Science is the only online advertising leader with the science, service and scale that make behaviourally targeted advertising easy to buy and sell. The Revenue Science Behavioural Targeting Marketplace™ connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviourally targeted solutions to the world's top brand advertisers and premium media properties. With clients like The Wall Street Journal Online at WSJ.com, ESPN.com, KelleyBlueBook.com, Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviourally targeted ads than any other company. For more information, visit www.revenuescience.com.