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Press Releases
Japanese Financial News Giant NIKKEI Selects Revenue Science for Behavioural Targeting
Revenue Science Extends Asian Market Leadership
NEW YORK (September 13, 2006) — Revenue Science, the leader in behavioural targeting for search and brand advertising, announced today that it has been selected to provide behavioural targeting capabilities to Nihon Keizai Shimbun, Inc. (NIKKEI), the primary source of business information for top executives and decision-makers in Japan. While Revenue Science currently offers behavioural targeting in Japan across a network of sites through its partner, Digital Advertising Consortium (DAC), NIKKEI is the first Japanese publisher to offer behavioural targeting on its own site. NIKKEI NET, which reaches over 6 million unique users each month, will deploy Revenue Science technology.
“NIKKEI NET has always strived to be the most valuable online media for both users and advertisers, and today we continue that by launching a behavioural targeting program to enable advertising that matches our users’ interests,” explained Mr.Noboru Yoshioka, Executive Officer & General Manager, Electronic Media Bureau for NIKKEI. “Installing this revolutionary new technology will add significant value for NIKKEI NET.”
Through this agreement, NIKKEI NET will increase its volume of high-value inventory by offering advertisers the ability to reach sizable, targeted groups of people on any page of NIKKEI NET. Advertisers will now be able to run campaigns designed for specific audiences, increasing the efficiency of their online spending. DAC will help NIKKEI NET implement Revenue Science technology and take advantage of this opportunity through the strategic partnership announced in early 2006.
“We are very pleased to have NIKKEI join other leading financial brands from around the world as a Revenue Science customer,“ said Brad Hefta-Gaub, senior vice president of media operations for Revenue Science. “Our presence in the Japanese market has been very successful, and partnering with a world-class media company like NIKKEI can only help us grow that leadership.”
“DAC has been building up the experience and knowledge on the Internet advertising field for the last 10 years. With our experience and strong partnership with Revenue Science, we look forward to bringing this unprecedented and valuable behavioural targeting solution to NIKKEI and other publishers in Japan,” said Mr. Hirotake Yajima, CEO and President of DAC.
About NIKKEI NET
Launched in 1996, NIKKEI NET is produced by Nihon Keizai Shimbun,Inc.,the publisher of Japan's most influential business newspaper, the Nihon Keizai Shimbun, and renowned for the Nikkei Index. NIKKEI NET is the primary Web source of business information for top executives and decision-makers in Japan. The site attracts over 6 million unique users each month, making NIKKEI NET Japan's online newsleader. NIKKEI NET is actively used by people on the frontlines of Japanese business and is a surefire way for advertisers to reach their target audience. For more information, visit www.nikkei.co.jp.
About DAC
Digital Advertising Consortium (DAC) is a company integrating advertising business, founded by the several biggest advertising agencies in Japan, such as Hakuhodo DY Media Partners Inc., ASATSU-DK Inc. Based on three main services: Media, Operations and Technology, DAC provides high quality service for both buying and selling online advertising through the large network of websites. For internet media buying and selling, DAC plays a role of media rep to bring together publishers and agencies. DAC represents Japan's major websites: Yahoo! Japan, MSN Japan, Infoseek and many more. For more information, visit en.dac.co.jp.
About Revenue Science, Inc.
Revenue Science is the leader in behavioural targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviourally targeted solutions to the world’s top brand advertisers and premium media properties. Revenue Science serves more behaviourally targeted ads than any other company in the world. For more information, visit www.revenuescience.com.