Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioural and targeting capabilities available.
Press Releases
Revenue Science Reaches 1 Billion Behaviours Per Day, Delivering Unmatched Precision for Behavioural Targeting
NEW YORK (November 7, 2006) — Revenue Science, the leader in behavioural targeting for brand and direct response advertising, announced today that it now manages over 1 billion online behaviours per day, enabling the company to create the most precise privacy-protected targeted audience segments available, and deliver them to advertisers across more than 35 billion impressions each month. The dramatic increase in the number of behaviours Revenue Science manages has allowed thousands of Fortune 500 brand and direct response advertisers to meet specific campaign goals and increase the return on their marketing dollars.
According to a September 2006 report by Susquehanna Financial Group (SFG), behavioural targeting’s influence continues to grow as a “game-changing” factor in the growth of online advertising and the ability of marketers to use online ad dollars effectively. SFG predicts 32 percent annual growth in behavioural targeting, reaching $5 billion in 2011. Achieving this growth will require more behavioural data for fast, flexible creation of well-defined, highly-targeted audience segments.
“As the adoption of behavioural targeting has grown, so have marketers’ demands on the discipline, making the volume of behaviours critical to success,” said Jeff Hirsch, Senior Vice President and General Manager, Behavioural Targeting Network. “We pride ourselves on our ability to apply our knowledge and capitalize on the value of this data in the audiences we deliver.”
“Managing over one billion behaviours a day is an amazing milestone but it in no way alleviates our desire to integrate even more behaviours,” added Hirsch. “It’s the most proven, measurable way to strengthen audience relevance so advertisers can reach the right people at the right time.”
About Revenue Science, Inc.
Revenue Science is the leader in behavioural targeting for brand and direct response advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviourally targeted solutions to the world’s top brand advertisers and premium media properties. With clients like The Wall Street Journal Online at WSJ.com, ESPN.com, KelleyBlueBook.com, The Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviourally targeted ads than any other company. For more information, visit www.revenuescience.com.