Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioural and targeting capabilities available.
Press Releases
BILL RUCKELSHAUS APPOINTED COO/CFO AT REVENUE SCIENCE
Stellar Company Growth Mirrors Growth of Behavioural Targeting
New York—July 18, 2008— Revenue Science, the leading provider of targeted advertising solutions for digital media, today announced the appointment of Bill Ruckelshaus to the position of chief operating officer/chief financial officer. Ruckelshaus, who has served as CFO at Revenue Science for the past two years, expands into the new role designed to help the company capitalize on the growth and potential of the firm.
"Bill has been an integral part of the executive team here at Revenue Science for two years. The breadth of his leadership and management capabilities allow us to extend his involvement from the financial to the operational side of the house," said Jeff Hirsch, President and CEO. "He has proven his ability to drive our strategic plans while keeping a hand on the pulse of our operations. Under his guidance we will continue to accelerate our revenue trajectory and increase overall business efficiency."
Prior to joining Revenue Science, Ruckelshaus was SVP of strategy and planning at Expedia, and has served in a number of senior positions including director of mergers and acquisitions for Credit Suisse First Boston Technology group, a role in the planning department at PepsiCo's Frito-Lay division, and a stint as a consultant at Booz-Allen & Hamilton. Bill currently serves on the board of directors for Infospace.
"Revenue Science was an early evangelist for behavioural targeting," Ruckelshaus said. "Today, with an expansive customer footprint and over triple-digit annual revenue growth, we are well positioned to extend our leadership position in targeted advertising across domestic and international markets. I look forward to helping lead these efforts as part of the great team assembled here at Revenue Science."
About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting technology
for digital media, worldwide. Using the most advanced behavioural targeting capabilities available today,
the Revenue Science Targeting Marketplace manages billions of behaviours a day with access to over 120
million unique internet users, and makes them accessible to marketers and publishers to connect with an
engaged audience. With clients like Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital,
NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science
serves more behaviourally targeted ads than any other company. For more information,
please visit www.revenuescience.com.
Media Contact:
Morgan McDowell
blast! PR on behalf of Revenue Science
morgan@blastpr.com
919-833-9975 x.12